Anything, mac. Anything you can imagine, and some things you can't, too.
Media isn't hard in 2008 unless you want it to be. Hard media such as photographs, films, billboards, magazines, flyers, business cards, hard cash, tape machines, vinyl records, celluliod film, paper invoices, pens pencils letraset spray glue and tippex are not the only option. There has been talk of the "new media". We don't see it that way at all. Digital is just the one medium. 0 and 1. It's simplicity is the key to its flexibility. Within the language of binary numbers you can encode any idea or representation you want. You can do anything, mac. It's a beautiful language. And just like words, they're nothing without action. And there's the rub, you can make things digitally, and then a robot makes them real, just like your inkjet printer. Serious. Real.
Just like anything beautiful, it's as much down to what invisible as what is visible. Think of this page in binary. Binary numbers are unintelligible to normal healthy people, so too is programmers code, and hexadecimal arrays. People like to see something that's familiar, representational, intuitive and tangible. We don't like gobbledy, nor do we like gook. Apple cleaned up in 1984 with this approach . They made a friendly face for a beautiful language. Nobody is truly beautiful without a smile on their face. We're smiling thanks to them, and the originals at Xerox Parc.
We've grown up on Macintosh. We're evangelists and cult members. We're the loony left, the GUI warriors, the brave new frontier. We believe that all digital media should be as tangible, as real and as accessible as their harder counterparts, but without that nasty edge of hardness. We like undo, we like search, we like backup, alert and bookmark, and we really really like peer to peer sharing.
Tomorrow's generation will grow up in a new technological environment, an environment that we call home. They'll look back at modern times with the same attitudes that we have reserved for subsistence farmers and feudal wars. Pay per minute to talk? £15 for an album??! McDonalds?! They're only open from 9am until 5pm??! Don't they have a website? Being born yesterday doesn't make you a fool in 2008, it just makes you a baby, a newb as we hackers call them. If you were born yesterday you have a bright future ahead of you. If you're in business, then your business needs to be prepared for this lot, or be prepared to go the way of the major record company, or the horse and cart. They're going to be very aware, and very demanding. They're a lot like the gang at anythingmac.
Drop us an email, say anything you want! Tell us what you want to achieve.
